Sales AI Assistant Proposal


Cisco | 2024 - 2025






Framing the Problem

  • Q. What percentage of your working time do you spend looking for information?
  • A. At Cisco, sellers spend nearly 20% of their time looking for accurate, holistic information about customers and solutions across 30+ internal tools.
  • How Might We unify fragmented customer data to enable more efficient & effective customer engagement for Cisco sellers?



Collaborators

  • Business team
  • Dev team
  • Content designer
  • UX researchers
  • UX designers (Led end-to-end UX design, facilitated stakeholder workshops, synthesized user insights, defined product vision, and developed high-fidelity prototypes)



Direction

  • Business Vision: AI chat interface embedded across 30+ tools
  • Agentic Orchestration: User, customer, solution & enablement agents -> provide access to disparate data via chat
  • Tasks:
    • Extract Data-Driven Insights: Uncover systemic seller pain points and workflows.
    • Deliver Seamless MVP Experiences: Validate core chat functionalities in high-priority environments.
    • Explore Advanced AI Use Cases: Identify high-impact opportunities for agentic orchestration.
    • Architect for Scalability: Design future-proof frameworks adaptable across 30+ internal enterprise tools.



Insights

  • Review data-related painpoints
  • Humans and the loop
  • 4 core use cases
  • Generative Research
  • Art of Possible Workshop with stakeholders



Solutions

  • Usability Testing
  • Short-Term MVP
  • Mid/Long-Term MVP



Learning

  • The Power of Researcher Partnership: Collaborating closely with UX researchers proved essential in transforming raw data into actionable, high-impact design strategies. This cross-functional partnership allowed for deeper empathy with users and ensured that product decisions were rooted in validated insights rather than assumptions.
  • Embracing Diverse Perspectives for Robust UX: Synthesizing contrasting and diverse opinions from engineering, security, and product teams significantly refined the solution. Welcoming these varied viewpoints helped identify edge cases early on and led to a more balanced, compliant, and inclusive user experience.