Yoomi Cha

Cisco / Cisco IT Team Senior Product Designer

San Jose, California · Feb 2022 – Current

• Enterprise Platform Simplification & Scalability: Led UX strategy for Salesforce Renewals and New Sales Consoles, streamlining complex systems and establishing role-based data visibility to support technical scalability.
• Cross-Functional Roadmap Execution: Partnered with PM, Engineering, and BizOps to spearhead quarterly release cycles, aligning feature deployment directly with targeted user needs.
• AI Product Transformation & Long-Term Strategy: Directed AI initiatives by proposing a long-term, dashboard-driven design strategy to transition basic conversational UIs into strategic, problem-solving experiences.
• Data-Driven Evaluation & Expected Impact: Led usability testing and championed the integration of metric-tracking systems, with design contributions projected to support a 5% increase in Renewal ARR and save 20% of users' work time.

Cisco MFA Bypass Project

• Drove cross-functional alignment across user research, content design, and security engineering to transform a complex multi-factor authentication journey into a frictionless, secure experience, refining prototypes through continuous internal and external feedback sessions.

SFDC Renewals AI Support Project

• Led end-to-end UX design across cross-functional teams to optimize information discovery workflows, leveraging AI-guided prompts and Cisco's design system to build interactive prototypes that reduced user cognitive load.
• Delivered compelling stakeholder presentations and iterated interface designs based on usability testing feedback.

Sales AI Assistant Proposal

• Co-conducted cross-functional workshops, brainstorming sessions, and competitive analysis to define and validate high-impact Sales AI use cases.
• Designed end-to-end UX flows and RFP-related prototypes, driving the strategic transition from a basic chat interface to an AI-powered dashboard experience.

SFDC Renewals Console / Grouping Logic / Renewal Risk Mgmt

• Transformed a fragmented requirement-gathering process into a structured project intake workflow, optimizing timeline management and increasing roadmap visibility for leadership.
• Led UX simplification and cross-system integration for Salesforce Renewal and New Sale (OneCRM) systems, establishing a cohesive enterprise design language.
• Streamlined intricate user workflows and optimized UI screens, achieving a 20% reduction in task completion time across multiple milestone-based product releases.
• Partnered with UX researchers to leverage Digital Intercepts for tracking post-launch success metrics, deriving key insights to drive continuous workflow optimization.

Poly / XD Team User Experience Designer

Austin, Texas · Aug 2018 – Jul 2019

• UX Optimization & IA Restructuring: Led end-to-end user experience design for the Trio product line, successfully restructuring complex Information Architecture (IA) and delivering high-fidelity wireframes.
• Product Launch & Cross-Functional Collaboration: Managed embedded UI designs for video & audio conference hardware, including Trio 8300 (released in 2019). Worked closely with PMs, developers, and researchers from concept to release.
• Data-Driven Design Validation: Partnered with User Researchers to plan and conduct usability testing; identified critical friction points and translated insights into interactive prototypes (Sketch, InVision) to validate solutions.
• Design System & Future Strategy: Established a robust design asset library, including icons and visual components using Sketch, Photoshop, and Illustrator. Defined user personas and mapped task flows to suggest future conceptual design initiatives.

Samsung Techwin / Design Group Senior User Experience Designer

Seongnam, Korea · Jan 2011 – Jun 2016

• Led UX/GUI design for Samsung Security Manager (SSM) and 4K Fisheye Webviewer, optimizing user workflows and driving continuous software updates.
• Selected for the Vision Task Force to establish cloud-based business models and flexible Information Architecture (IA) for future video surveillance markets.
• Coordinated cross-functional alignments with product planning and development teams to manage schedules and streamline complex product design cycles.

2025 Company-wide AI Hackathon — Top 10 Finalist | Cisco

9 Patents in Security Surveillance Monitoring Systems | Samsung Techwin

• "The Apparatus And The System For Monitoring: Fisheye" — International Patent No. PCT/KR2016/0069056 (22 Jul 2016) · Link
• "The Apparatus And The System For Monitoring: D-PTZ" — International Patent No. PCT/KR2016/0069056 (28 Jun 2016) · Link
• "The Apparatus And The System For Monitoring: Fisheye" — Korean Patent No. 10-2016-0070880 (08 Jun 2016)
• "The Apparatus And The System For Monitoring: D-PTZ" — Korean Patent No. 10-2016-0069056 (08 Jun 2016)
• "监视方法" (Monitoring Method) — China Patent CN 201410542143 (14 Oct 2014) · Link
• "Monitoring Method" — US Patent Application No. 14/503,627 (01 Oct 2014) · Link
• "Method for Monitoring: 3D Log Listing" — Korean Patent No. 10-2013-0122218 (14 Oct 2013) · Link
• "Method for Monitoring: Icon Log Listing" — Korean Patent No. 10-2013-0122217 (14 Oct 2013) · Link
• "Method for Controlling Preset" — Korean Patent No. 10-2012-0149754 (20 Dec 2012) · Link

Opioid Overdose Prevention Project

Feb 2018 – Jun 2018

• Accepted to UXPA Conference 2018.
• Created a mobile app prototype and user scenarios based on user research.

UX Research for a Dual Screen Device

Jan 2018 – May 2018

• Conducted literature research for planning hand grasp and thermal usability test.
• Suggested use cases, possible postures, and user scenarios.

An Eye-Tracking Study of Electronic Word of Mouth (eWOM) Reading Behaviors on E-commerce Websites

Mar 2017 – May 2017

• Designed and conducted an eye-tracking experiment to analyze users' review patterns that influence decision making.

University of Texas at Austin Master of Science, Information Studies

Austin, TX · May 2018

Specialization: UX Research, UX Design, User-Centered Design, HCI, IA, UI, Usability Testing, Prototyping, Taxonomy.

Handong Global University Bachelor of Engineering, Industrial Design

Pohang, Korea · Feb 2011

Specialized in Product and Graphic Design.